Training at GiGse

Three full-day training courses took place over the course of GiGse at the Biltmore in Miami. The quality of our carefully selected trainers has been a major driver in developing our reputation, not only have each our trainers many years of successful real business experience in their chosen field, they are engaging, passionate and patient also

 

Digital Marketing Masterclass

Full-Day Digital Marketing Masterclass - Wednesday, May 30

Expert Trainers: Itsik Akiva and Jason 'Wolf' Rosenberg

This one-day workshop looks at factors to consider for land-based operations making effective use of digital channels to promote their activities, with cases and examples from the US and around the world - things you must do, and pitfalls to avoid, investigating:

  • Digital channels as part of ‘the mix’ – email marketing, use of social media – with examples from US and elsewhere
  • The role of social gaming as part of the mix - social media as advertising and PR channel, how to interact with guests, crisis management – social media as part of the PR plan
  • Integration of digital with other channels
  • The importance of data – digital marketing and CRM

Download the Agenda

Sportsbook Management Masterclass

Full-Day Sportsbook Management Masterclass - Wednesday, May 30

Expert Trainer: Lee Richardson

This one-day workshop looks at factors to consider when a land-based operation seeks to introduce a Sports Book operation, investigating:

  • How a sports book functions, what the critical success factors are
  • Essential considerations for initial ‘creation of a sports book’ and early phase development – things you must do, and pitfalls to avoid
  • How they can operate in parallel with other land-based gaming operations with examples from a range of other markets and operators
  • Potential operating models, and important product considerations
  • Routes to customer acquisition, segmentation and retention.

Download the Agenda

Slot Academy Masterclass

Full-Day Slot Academy Masterclass - Friday, June 1 - LIMITED PLACES AVAILABLE

Expert Trainer: Lucien Wijsman

Lucien will demonstrate the path to an effective slot business and develop your skills and knowledge of which levers and strategies to apply when faced with common challenges of operating successfully, including:

  • It’s all about the Marketing and the Marketing Mix
  • What do our customers expect from the physical environment and the placement of machines?
  • What do our customers expect from the product? / Math model of the game
  • What do our customers expect from promotions? Progressive and mystery prizes explained

Download the Agenda

Missed out at GiGse? Please contact Adam Roebuck via adam.roebuck@clariongaming.com or on +34 662-04-66-89 for information on available training courses