Since 2012, TraffGen has established itself as the market leader in convergence marketing technology & services from its offices in Las Vegas, Chicago & Gibraltar. Working with a wide range of US casino properties, digital gaming companies and platform providers, TraffGen provides a unique marketing technology platform that enables casinos to deliver revenue from digital channels & products. A single player view across loyalty, CMS, digital casinos, marketing & player development systems is the base upon which the most powerful marketing toolset in the market sits. TraffGen clients can run CRM, player development & marketing from a single console and have the analytics to make the best real-time decisions.
For digital casino platform providers, TraffGen has tools that optimize their clients casinos and deliver higher ARPU's and improvement conversion funnels.
TraffGen provides a range of retention & acquisition marketing services that help clients make digital work, fast, without investment in new teams. For casinos considering a move into digital marketing or casino products, Traffgen's tools & services deliver convergence success.