Neale joined Sportradar in April 2014 and since then he has headed up the company’s Gaming division. This includes virtual sports and gamification of sports betting. In the last three years, the division has undergone a period of rapid growth and now extends to over 150 bookmaker clients around the world. This firmly places Sportradar as the fastest growing supplier of virtual sports in the market. Current clients include GVC, SBObet, LadbrokesCoral and Betsson with an average of four new bookmakers going live every month. Investment in innovation is the key behind the success with a highly skilled development team constantly pushing the technological boundaries to deliver products punters want to play.
Prior to joining Sportradar, Neale spent 12 years in gaming in both suppliers and operators with roles at Inspired Gaming (VP Sales), GTECH (VP Government Sales, G2) and William Hill (Business Development Director). Before gaming, Neale held various sales management and product ownership roles for software companies in both the UK and US.