As IGT’s Senior Director of iGaming for IGT, Anika Howard partners closely with product, account and delivery teams to support and promote many of company’s innovative solutions, including IGT PlaySpot.
She has over 15 years of experience in the gaming and entertainment industries. Her focus is on pioneering and integrated mobile solutions. She’s led several ground breaking initiatives for iLottery, iGaming, Mobile and Interactive.
Prior to joining IGT, she founded and ran a boutique interactive agency – AHA Management and Consulting, Inc. and held several executive level marketing positions with Caesars Entertainment. As a Marketing Director for the Southern Nevada Region, Anika developed innovative interactive marketing campaigns that increased profitability and drove hotel occupancy. Her responsibilities included developing and executing strategies for on-line advertising, social media, email marketing and acquisition, and on-line customer service. She worked closely with senior marketers and executives to help integrate Harrah’s on-line initiatives into the overall marketing and customer service strategy of the company.
Anika started her gaming career with Harrah’s Entertainment as a President’s Associate and then went on to establish and lead the Corporate Internet Marketing department. During her tenure, she led several large scale Interactive Marketing, Social Media, Mobile projects.
She holds a Masters of Business Administration (M.B.A.) and Masters of Science in Information Management (M.S.I.M.) from Arizona State University and a Bachelor of Science with a focus in International Marketing and Information Technology from the University of Maryland.