Agenda

Tue 23/04/2013

 
 
8:00am Registration opens. Coffee and networking
 
 
8:30am SETTING THE SCENE – WHY INTERNET GAMING
 
 
9:00am Keynote panel: Being where your customer is and demands entertainment –across a variety of channels and forms of entertainment
 
 
9:50am First movers in Nevada and Delaware– learning from the legislation and analyzing the regualtory and licensing process
 
 
10:40am Coffee and networking break in Expo hall
 
 
11:00am CREATING LAW THAT MAKES BUSINESS AND CONSUMER SENSE
 
 
11:10am Evolving political and lobbying strategy in the wake of yet another year with no progress for the federal efforts – is poker-only the way forward?
 
 
12:00pm Examining legal and commercial challenges of state-by-state legislation. Are states willing to create multi-state compacts and pool their liquidity
 
 
1:00pm Lunch and networking break in the Expo hall
 
 
2:15pm Licensing suitability – discussing legal and commercial rationale of excluding off-shore operators
 
 
2:50pm PREPARING TO ‘FLIP THE SWITCH’ – GETTING YOUR STRATEGY AND INVESTMENT RIGHT
 
 
3:00pm What’s your online strategy? Preparing commercially for state-by-state regulation by pioneering cooperative model across US states
 
 
3:35pm Presentation followed by panel discussion on:Defining your online strategy and adapting it to the evolving regulatory scenario
 
 
4:00pm Coffee and networking break in Expo hall
 
 
4:30pm Reviewing variants of play-for-fun and social gaming options as your pre-regulatory strategy. Figuring out the value of your investment into your online product in the uncertain regulatory framework
 
 
5:15pm Building loyalty across land-based and online operations with a convergent product and marketing approach that takes the customer through a seamless journey across both channels
 
 
6:00pm End of Conference and Drinks in Expo hall

Wed 24/04/2013

 
 
8:00am Registration opens. Coffee and networking
 
 
8:30am TOWARDS FULL CONVERGENCE – PRODUCT DEVELOPMENT ROADMAP
 
 
9:00am Reviewing the evolution of the supplier landscape – B2C or B2B and partnerships?
 
 
10:00am Mobile gaming as an extension of your play for fun and real-money offering – strategies for now and tomorrow
 
 
10:45am Coffee and networking break in Expo hall
 
 
11:00am SHARING EXPERIENCES IN OPERATING LEGAL iGAMING – HORSE RACING PERSPECTIVE
 
 
11:15am Horse racing and exchange wagering – making its ways into the online channel
 
 
12:00pm ONLINE AS A GATEWAY TO NEW PLAYERS – OPTIMISING CUSTOMER ACQUISITION AND RETENTION
 
 
12:10pm Reviewing marketing channels in online gaming: affiliates, advertising, social media, email marketing, free-to-play to learn how to get customers in and then keep them coming back
 
 
1:00pm Lunch and networking break in the Expo hall
 
 
2:30pm Envisioning the role of affiliate marketing in the regulated US market
 
 
3:30pm Coffee and networking break in Expo hall
 
 
4:00pm GiGse Start-Up LaunchPad
 
 
5:45pm End of GiGse day two
 
 
9:00pm GiGse and Social Casino Summit Official Party

Thu 25/04/2013

 
 
9:00am Registration opens. Coffee and networking
 
 
9:10am MAKING STATE-BY-STATE INTERNET GAMING WORK THROUGH COOPERATIVE ACTION
 
 
9:30am Breakfast roundtables – understanding legal and stakeholder landscape in the most active US states where iGaming is on the political agenda
 
 
10:35am California Breakfast Discussion Group
 
 
10:35am New Jersey Breakfast Discussion Group
 
 
10:35am Iowa, Connecticut, Mississippi, Massachusetts, Delaware and Illinois Breakfast Discussion Group
 
 
11:00am Lotteries claiming their stake in a regulated US gaming marketplace
 
 
12:00pm Tribes taking action – exploring cooperative models to take advantage of the internet gaming phenomenon and tribes’ unique position
 
 
1:00pm Lunch and networking break in the Expo hall
 
 
1:30pm DRAFTING REGULATORY AND TECHNICAL STANDARDS FOR iGAMING
 
 
2:00pm Drafting regulatory and technical standards for iGaming
 
 
2:30pm Review of regulatory frameworks and analysis of the existing legislation in Nevada, New Jersey and Delaware - addressing key questions and challenges
 
 
3:00pm Examining regulatory requirements for geo-location, identification, security and payment processing
 
 
4:00pm Q&A by the audience
 
 
4:15pm Testing, certification and technical standards - what gets tested and when
 
 
4:30pm Roundtables with panel experts
 
 
4:36pm Roundtables with panel experts on: payments
 
 
4:37pm Roundtables with panel experts on: security and internal control systems
 
 
4:39pm Roundtables with panel experts on: Identification
 
 
4:40pm Roundtables with panel experts on: testing and certification
 
 
5:00pm End of GiGse 2013
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