The 2017 edition of GiGse, which is being held at the Marriott Marquis Marina, San Diego (26th – 28th April), has received a level of support from US facing gaming brands, which is at its highest level since 2014. In addition to headline sponsor, Vantiv Entertainment Solutions, GiGse has attracted the support of a further 16 influential gaming brands, comprising, Greentube Pro, Flow Play, Captain Up, Sightline Payments, Traffic Generation, Zeal Investments, SG Interactive, Wyrz, Beacon Line, Vegas World, Play+, DONBEST, Betconstruct, IGT, JG Wentworth Payment Solutions and Sensorberg.
GiGse organiser, Sadie Walters believes the high level of support reflects the importance that US facing brands place on the most important issues of the day that will be debated at GiGse as well as the opportunity it provides to engage with what is a predominantly C-Level audience. She explained: “Two of the stand out characteristics of GiGse is its appetite for debate and its ability to provide expert insight on the really important issues which impact business. The 52 thought leaders that are part of the GiGse experience will be providing their insight on a range of topics not least the debate surrounding the monetization of social gaming."
The session entitled, Tracking Social Gamers, led by Adam Krejik, Principal, Eilers & Krejcik Gaming and Mohegan Sun, VP Interactive Games, Avi Alroy, will provide a sharp focus on social casino analytics, measuring and translating player behaviour to aid real money conversion and how profiling social gaming habits can compliment real money, bricks and mortar spend. This will be followed by a Social Casino Surgery which will allow casino operators to plan their 2017 SC strategy and a Talking Heads, looking at social gaming innovation, customer engagement and revenue generation. This will be delivered by leading authorities comprising Steven Neely, Chief Marketing Officer, Casinos Del Sol, Seth Young, Director Online Gambling, Foxwoods Resort Casino and Saverio Scheri, President and CEO, Whitesand Gaming.
With a focus on unconventional thinking, GiGse’s simplistic 2-track format enables attendees to devise their social gaming journey alongside envisioning an AI customer experience – mastering on-premise mobile whilst plotting their next eSports tournament, all set against the backdrop of forthright political and social debate conducted at the highest level.
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